Case Study · Yoga & Activewear

Sustainable claims, sustainable labels.

A Bengaluru yoga-wear brand was launching a 250-piece organic-cotton capsule. The garments were GOTS-certified — but every label sample she'd received used synthetic woven tape, undermining the entire eco positioning.

Labelwala — case study
250
Pieces in capsule
100%
Cotton-tape labels
0
Plastic tags used
4.9★
Customer rating
The Challenge

The challenge

An organic capsule needs organic labels — and most label suppliers don't even carry cotton tape. The founder needed soft cotton-tape brand labels, water-based-print care labels, and tagless heat-press inside the leggings (because elastic + woven tag = chafing on yoga moves).

The Solution

What we did

Recommended a three-piece label set tuned to the fabric: cotton-tape brand label for the tops, tagless heat-press for the leggings inside, and a printed care label that listed the GOTS certification line. Sample preview the same day; bulk dispatched in 10 days.

Cotton-tape brand labels

Soft, natural, GOTS-aligned.

Tagless heat-press

Printed inside leggings — zero chafing on yoga moves.

Water-based-print care labels

GOTS certification line included.

The Result

The result

Capsule launched, sold through 80% in three weeks. The founder's most-reposted UGC post was a customer who specifically called out "the cotton tag inside felt different" — proof that label experience landed.

"Every other supplier said "this is what we have, take it." Labelwala asked what fabric, what the customer would feel, what we wanted to claim. That's how it should work."

— Founder, Bengaluru yoga-wear brand

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